New apparel sponsor
Jul 13, 2007 in Michigan Football
The University has announced a new apparel and footwear deal with Adidas. The 9-year deal is worth $7.5 million in cash and merchandise and contains a clause guaranteeing that Michigan will be Adidas’ highest-paid school. Adidas replaces Nike as the University’s athletic apparel sponsor. The new deal with Adidas will take effect in 2008 after the current contract with Nike expires.