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New apparel sponsor

Friday, July 13th, 2007 @ 1:04 pm | Michigan Football

The University has announced a new apparel and footwear deal with Adidas. The 9-year deal is worth $7.5 million in cash and merchandise and contains a clause guaranteeing that Michigan will be Adidas’ highest-paid school. Adidas replaces Nike as the University’s athletic apparel sponsor. The new deal with Adidas will take effect in 2008 after the current contract with Nike expires.  

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One Response to “New apparel sponsor”

  1. sophister Says:
    July 19th, 2007 at 1:43 pm

    To me, this kind of thing is really sad. Corporate conglomerates mingling with academia reinforcing capitalism and totally turning schools into money-making monsters of athleticism.

    Well, at least Adidas is cooler than Nike!